Privacy Policy

Who We Are: woman-trend.com (accessible at woman-trend.com) is a personal fashion, beauty, and style blog owned and operated by Anna Ryzhuk (“we” or “us”). We respect your privacy and are committed to protecting it through this Privacy Policy. This policy explains what information we collect from you, how we use it, how it’s stored, and your rights regarding your information. By using woman-trend.com, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of this Website.

Information We Collect: We collect information in two ways – information you actively provide to us, and information collected automatically as you use the site.

Information You Provide: When you interact with woman-trend.com, you might choose to give us certain personal information. For example, if you leave a comment on a blog post, you may provide your name and email address. If you contact us by email or sign up for a future newsletter, you’ll provide your email and any other details you include. We will only ask for information that is needed for the particular interaction (e.g., asking for your email if you want to receive updates).
Information Collected Automatically: Like many websites, woman-trend.com uses automatic data collection technologies to gather certain information about your device and browsing actions. When you visit the site, our servers may log data such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of access. We may also use cookies and similar tracking technologies (see our Cookie Policy below) to collect information about how you navigate the site, so we can improve your experience. This automatically collected data typically does not identify you by name, but it might be considered personal data in some jurisdictions (for example, IP addresses can be personal data under GDPR).

How We Use Your Information:
We use the information we collect from you for purposes consistent with why you provided it and in ways that benefit you and improve our site. These purposes include:

To Operate and Improve the Site: We process usage data (like what pages are popular, how users move through the site) to troubleshoot issues, analyze performance, and make woman-trend.com better. For instance, knowing that a lot of readers enjoy “makeup” posts helps me plan more content in that category.
To Communicate with You: If you contact us or leave a comment, we may use your email to respond to you. If woman-trend.com launches a newsletter and you subscribe, we will use your email to send you the newsletter. We might also send administrative emails (for example, to confirm your comment has posted or to notify you about changes to policies).
To Personalize Your Experience: Cookies help remember your preferences (like if you’ve seen a cookie consent banner already, so it doesn’t keep popping up). We may also use cookies to show relevant content or advertisements.
For Legal and Security Reasons: We may use or disclose information to comply with legal obligations, enforce our site policies (for example, to prevent spam or abuse in comments), or protect our rights and the safety of others.

Legal Bases for Processing (GDPR): If you are in the European Economic Area (EEA) or United Kingdom, we rely on the following legal grounds for processing your personal data:

Consent: In some cases, we ask for your consent to process your information (e.g., if you sign up for a newsletter, you consent to us using your email to send it). You have the right to withdraw consent at any time.
Legitimate Interests: We may process data for our legitimate interests, such as improving our website’s performance, provided those interests are not overridden by your rights and interests. For example, using analytics to understand how readers use the site is a legitimate interest.
Contract: If you and we enter into a contract (for example, if you purchase merchandise or services from woman-trend.com in the future), we would process personal data to fulfill that contract.
Legal Obligation: If we are legally required to retain or disclose information (for example, for tax records or in response to a lawful request by authorities), we will do so.

Cookies and Tracking Technologies: woman-trend.com uses cookies and similar technologies (like pixels or local storage) to collect and store certain information. For detailed information on how we use cookies, what types we use, and how you can control them, please see our Cookie Policy section below.

Third-Party Services and Disclosure of Information: We value your privacy and do not sell your personal information to third parties. However, we do use third-party services to help run woman-trend.com, which may process your data under their own policies:

Website Analytics: We currently use Google Analytics (a popular web analytics service) to understand how visitors find and use our site. Google Analytics may set cookies or collect identifiers (like IP address and device info) to provide insights to us. This helps us see things like which blog posts are most popular or how people navigate the site, so we can improve. Google only provides aggregated data to us (we can’t see your individual browsing sessions). That said, Google may process data outside your country (often on U.S. servers). We have enabled IP anonymization in Google Analytics where applicable to help protect user privacy. For more details on how Google collects and processes data, you can read Google’s Privacy Policy.
Affiliate Programs: woman-trend.com participates in affiliate marketing programs (see the Affiliate Disclaimer). If you click an affiliate link on our site, a cookie may be placed on your browser by the retailer or affiliate network to track any sales (so we can get our commission). For example, if you click an Amazon product link on woman-trend.com, Amazon may set cookies to remember you came from our site. We do not control these third-party cookies. Any data collected by such third parties is subject to their privacy policies. (For instance, see Amazon.com’s Privacy Notice for information on Amazon’s data practices.)
Advertisements: At this time, woman-trend.com does not display ads from ad networks. If in the future we enable ads, those third-party ad networks might collect data via cookies or similar technologies to show you relevant ads. We will update this policy and our cookie policy accordingly if that happens.
Email/Subscribers: If we use an email newsletter service (like Mailchimp or a similar provider) to manage mailing lists and you subscribe, your email (and perhaps name) will be stored on their servers. Those services are contractually not allowed to use your info except to send our communications. We will identify any such provider in the future if we start a newsletter.
Other Sharing: We will never share or disclose your personal information to outside parties except in these cases: (1) With your consent (if you ask us to or agree to a specific sharing); (2) If required by law or legal process (for example, in response to a court order or subpoena, or to comply with government reporting obligations); (3) To enforce our site terms or policies, or to protect our rights or others’ safety (for instance, sharing data with law enforcement if someone is attempting a cyber attack on the site).

Data Retention: We only keep your personal information for as long as it’s necessary to fulfill the purpose for which you provided it. For example, if you leave a comment, the comment and its metadata are retained indefinitely so we can display it on the blog (and recognize follow-up comments). If you subscribe to a newsletter, we’ll keep your email on the mailing list until you unsubscribe. We may also retain information to comply with legal obligations or resolve disputes. If you would like us to delete your personal data (and it’s information we have control over), please see “Your Rights” below on how to make that request.

Data Security: We take reasonable measures to protect the security of your personal information. woman-trend.com is hosted on reputable platforms that implement standard security practices (such as encryption via HTTPS, firewalls, and regular updates). Additionally, we limit administrative access to the site and take precautions with any data we store. However, please understand that no website or internet transmission is completely secure. We cannot guarantee that unauthorized parties will never be able to defeat our security measures. You share information at your own risk, but know that we work hard to protect your data against unauthorized access.

Your Rights (GDPR and Beyond): If you are a resident of the European Union (or other regions with similar data protection laws), you have certain rights regarding your personal data. We honor the following rights for all users where applicable:

Right to Access: You may request a copy of the personal data we have about you.
Right to Rectification: If any information we have is incorrect or incomplete, you have the right to ask us to correct it.
Right to Erasure: You can request that we delete your personal data. If you want your info removed (for example, you want a comment you wrote deleted), contact us and we will do so, provided we are not required to keep it for legal reasons.
Right to Restrict Processing: You can ask us to limit how we use your data in certain circumstances.
Right to Object: You have the right to object to our processing of your data, especially if we are processing it under legitimate interests or for direct marketing.
Right to Data Portability: If applicable, you can request a copy of your data in a commonly used format (so you can transfer it to another service easily).
Right to Withdraw Consent: If we are processing your data based on your consent, you can withdraw that consent at any time. For example, you can unsubscribe from a mailing list you joined.
Right to Complain: If you believe we have violated your data rights, you have the right to lodge a complaint with an appropriate supervisory authority in your country. We would appreciate the chance to address your concerns first, so please consider reaching out to us.

To exercise any of these rights, please contact us at contact@woman-trend.com. We may need to verify your identity before fulfilling certain requests (for instance, we wouldn’t want to delete the wrong person’s data!).

California Privacy Rights (CCPA): Although woman-trend.com primarily targets a U.S. general audience and does not sell personal information, if you are a California resident you have additional rights under the California Consumer Privacy Act (CCPA). These include the right to know what personal information is collected, used, shared, or sold, and the right to request deletion of your personal information. woman-trend.com does not sell your personal data to third parties. California users who wish to make any requests under CCPA can also contact us at contact@woman-trend.com.

Children’s Privacy: woman-trend.com is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 years old. If you are under 13, please do not provide any information on this site (for example, don’t post comments or fill in forms). If we learn that we have inadvertently collected personal data from a child under 13, we will delete that information promptly. If you are a parent or guardian and believe your child has provided information to us, please contact us so we can take appropriate action. (For teens between 13–16, it’s best to get parental consent before using any website or sharing personal data.)

Your Consent & Updates to This Policy: By using woman-trend.com, you consent to our Privacy Policy. If we decide to make changes to this policy, we will post the updated version here with a new effective date. Significant changes might also be announced via a notice on the website or via email if appropriate. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Contact Us: If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact Anna Ryzhuk at contact@woman-trend.com. We will do our best to respond in a timely and helpful manner.

Thank you for trusting woman-trend.com. Your privacy is important to us, and we are committed to safeguarding it.